EMMA WATSON is a great social-media user. Not only does she use it to drum up followers of her book club and her work on the gender-equality initiative He For She (in her capacity as a UN global goodwill ambassador), just last week she was seen on an iPad in Grand Central Station New York – in the capable hands of Derek Blasberg – offering commuters advice for $2 as a part of an unknown project. Now, she has turned to the medium to keep her fans up to date with every look from her promotional tour for Beauty and the Beast by launching a dedicated account, The Press Tour. We think this is great! We have the opportunity to follow her press tour step by step and stay updated with her looks. And today the Instagram account of THE PRESS TOUR as reached 274 Milions of followers and the first picture was posted just two days ago. We think these are not just numbers !
