H&M Loves Coachella – The New Collection Dedicated To The Festival

H&M has capture once again the spirit of the coolest festival of the year. The brand has launched a new collection dedicated to the Coachella pointing out funny prints or graphics. The cult pieces are naturally those in denim and T-shirt.

Protagonists of the project dedicated advertising campaign is The Atomics, the band Lucky Blue Smith and her sisters Pyper America, Starlie and Daisy Clementine. In the video, the four interpret the cover Let’s Live for Today by The Grass Roots showing off the pieces of the collection.

H&M Loves Coachella has all the leaders to interpret the spirit of the festival, wherever you are,” declared the The Atomics.

We loved working with the Coachella team for this collection, has given us some interesting ideas on our designs,” said Pernilla Wohlfahrt, Director of Design and Creative Director at H&M

The collection seams to screem “peace & love” matching fashion and music. 

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And really we love it so much!

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