Lady Gaga is the new face of the ad campaign Legendary Style of Tiffany & Co. The international pop star, the face of the new collection Tiffany City Hardwear, will appear on all screens during the Super Bowl next Sunday. It is, in fact, during the final of the National Football League championship that the fashion house of jewelery unveil the new ad campaign with a preview of 60-seconds video.
In the first video Lady Gaga wears the new collection of Tiffany City Hardwear, inspired by a bracelet from 1971 preserved in the archives of Tiffany. Today includes earrings, rings, necklaces and pendants.
In the movie, as well as exclusive behind the scenes footage, the pop star will talk about herself, how she achieved success and her creative path. A campaign filmed by Grace Coddington (the iconic creative director of Vogue USA for over 30 years) and photographed by David Sims. The collection Tiffany HardWear, of which the pop star is testimonial, will be available in stores on April 28, and you can pre-order from February 5.