Puma is continuing that empowering aesthetic through a new campaign, titled Swan Pack. This time, the sportswear giant has teamed up with the New York City Ballet and its muse, Kylie Jenner, to highlight the new collection in a truly captivating feminine ad campaign . And this is absolutely the inspiration of today!
Inspired by the ballet’s form, grace and strength, Swan Pack features a range of achingly cool Basket Heart sneakers, backpacks, sweatshirts and training pants, complete with a ballerina’s touch, think feathers, lightweight fabrics and intricate detailing.
The collection will be available from tomorrow February 1st on Puma.com
Discover Puma Swan Pack ad campaign with Kylie Jenner and the New York City Ballet.