Jumpers, Jumpers…everyday! Probably some if you didn’t know that jumper, trend of the moment, has a long story to tell. The story behind the jumper begins in Europe in the Middle Ages, where tunics with attached hoods were the uniform of monks and the common everyday garment worn to shield from the elements.
Jumpers as we know it hasn’t been around for nearly as long – but it’s not a new addition to fashion either. It was invented to meet the needs of sportsman and outdoor workers and was only worn on the field until the 1970s, when it finally crossed the line and became popular as everyday wear too.
Jumper was adopted into American street and hip hop culture, as graffiti artists found the jumper to be useful when concealing their identities while covering buildings and trains with spray paint. For this reason between 70s and 80s, the jumper was strongly linked to delinquency time that the garment got the bad reputation that it, to some degree, still holds. Because of its rep, wearing a hoodie in the 70s and 80s was a fairly bold fashion choice. With time, its bad rep only made it more desirable.
As hip hop culture became mainstream, the jumper became a fashion mainstay, and it was a primary component in many big fashion houses’ collections throughout the 1990s. Back then, the garment was still connected to street culture, sport or leisure. That changed as the luxury jumper arrived on the runway two decades later.
With over-long sleeves, loose fits and loud graphics, the hoodie became fashion’s most-desired item in 2015. When Kanye West launched Yeezy Season 1 and the small French fashion collective Vetements became the most buzzed label in the world, the item we previously associated with sport teams and teenagers was now shown at haute couture week in Paris and seen on (almost) every global celebrity and Instagram influencer out there.
On the runways of the collections Spring Summer 2017 the jumper is short, but long and over too, and experiments with new possibilities.
DKNY and Vera Wang propose, extra-long sleeves, the first in a sport version with cut-out details, the second in a minimalist style; the sweatshirt of Moschino it’s like a minidress paired with funny accessories; Also the cap back in fashion, as is evident on the catwalk of Marc Jacobs who mixes heads sporty style with the military.